The following personas seem to group together under the category of someone who isn't typically using archives just doing their job – please consolidate into one or two personas with very specific stories.

Susan Luftschein has taken responsibility for consolidating and refining these personas by 13 Aug 2015.

Aimee, Female 28 yrs. old, Public Relations
- Looks for cool photos to post to social media outlets and unique story ideas
- Doesnt want to search
- Expects to find digital images easily
- Wants to be able to browse images

Jaime, age 45, administrative assistant in the institution's President's Office
- Works on campus, half a mile away from library
- Windows user, comfortable using MS Office Suite
- Always working on a tight deadline, and prefers to visit repository only to pick up specific pertinent folders
- As Jaime is not a library employee, Jaime has not been granted access to the ArchivesSpace back end, but has been granted access to the finding aids for some restricted institutional records (the specific contents of which are not published in public finding aids). Needs to be able to easily search these semi-public finding aids and instantly request specific, restricted files at the folder level.
- Needs to quickly gets her boss what he needs either for a speech or meeting
- Regularly deals with accessions that contain many thousands of folders, and does not want to hunt around, scrolling endlessly, to identify the accession and box numbers that correspond to a chosen folder.
Stephen, researcher, 55 yrs. old
- Engineer researcher looking for the cost estimates used on an Air Force project from the 1970s

Morgan, age 35, photo editor for a publisher
- On a tight deadline
- Looking for appropriate photographs to publish in a book
- Has no familiarity with ArchivesSpace and expects that searching will be confined to photographic materials only, and wants to be able to instantly peruse any digitized images and their relevant metadata (including citation line)
- Needs to know any relevant information about copyright upfront in order to know what images to pursue, and how to go about obtaining the necessary permissions.
- Wants all information about image permissions and fees to be included in anything he looks at
- Would like to order copies of interesting images, and will be frustrated if the steps toward doing so are not immediately apparent.
- May want to speak with staff directly, and needs to clearly understand which repository at the given institution to contact regarding any given image and how.
- Wants to be able to pay fees online
- Doesn’t want to do any research
- Has a clear idea of what type of image he needs but has no knowledge of what images are available in the archives.
- bristles at the thought that the archives' staff must be able to confirm who owns the IP rights to the selected image, and the archivist must grant the publisher permission to use the image before it can be published.

Nick, Academic and Events Programming, publishes articles and blog posts based on materials held in his University's Library
- Needs to be able to easily locate collections that contain images and material related to Los Angeles history for publication in local public television blog
- Pulls photos from certain collections for publication in publicity materials
- Familiar with the collections so knows where to look; needs to be able to search for images, and wants to search in specific collections he knows contains the type of photos he want
- As of now, has to either search across all collections, or in each of the desired collections individually. Would like to be able to do an advanced search that allows him to pick specific collections to query.
- Needs to be able to "save" or favorite archival objects, collections, and digital objects in a shopping cart or bookmarks for later viewing

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