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Use this wiki page to create user personas.

 

MITRE (Business) Personas

  • Archivist / full service researcher
    • Pam, Female, 50 yrs. old
    • Answer questions for researchers and connects them to resources
  • Public Relations
    • Aimee, Female 28 yrs. old
    • Looks for cool photos to post to social media outlets and unique story ideas
  • Executive administrative assistants
    • Linda, Female 45 yrs old 
    • Quickly gets her boss what he needs either for a speech or meeting
  • Researchers / Project Managers
    • Stephen, Male, 55 yrs. old
    • Engineer researcher looking for the cost estimates used on an Air Force project from the 1970s

 

Academic Library Personas

Graduate Student

  • Background:
    • Name: Julian
    • Age: 27
    • Location: New York City
    • Year: 4th year graduate student (typically spent teaching, researching, and writing his dissertation)
    • Major: American Studies, interests include History of American Music, 20th Century Cultural & Intellectual History, Material Culture, Public Humanities
    • Technology: MacBook Air, Android phone 
  • Use case:
    • Julian is only on campus three days a week. These are the days that he teaches and holds office hours. The rest of the week, he is based in the city. Because he is only at Yale for a few days a week, he games the library online systems in order to maximize his time on campus. He checks carefully to see what he can view online and what he needs to use on site. Currently, Julian is preparing an article on representations of musicians in the popular press. At this point he is not focused on any particular musician but wants to look at newspaper clippings, posters, caricatures, and photographs for major 20th century musicians. Overall, Julian hopes to tie this work into his dissertation, focusing on Copland and his network.

Undergraduate Student

  • Alex, age 19, Junior
    • Lives on campus
    • Computer savvy
    • A light library user; has never done research in special collections before and has made little to no use of databases
    • Unfamiliar with institution’s holdings, but looking for an interesting senior essay topic that will make heavy use of primary sources at institution

Local Researcher

  • Morgan, age 70
    • Drives 45 minutes to visit library, and wants to maximize time on campus
    • Unaffiliated with institution, so access is limited to some collections, databases, and holdings
    • Does not like using computers
    • Does not use e-mail
    • Primarily communicates with library staff in person or via telephone
    • Would like to do genealogical research
    • Prefers using physical materials over digital objects

Administrative Staff

  • Jaime, age 45, administrative assistant in the institution's President's Office
    • Works on campus, half a mile away from library
    • Windows user, comfortable using MS Office Suite
    • Has been granted access to restricted institutional records, the specific contents of which are not published in public finding aids
    • Needs to track down specific, restricted files for use by the President
    • Always working on tight deadlines
    • Prefers to visit repository only to pick up pertinent files

 

Academic Library/Special Collections Personas (added by Matt).

  • Nigel, undergraduate, 19 years old.
    • Wants to easily locate specific items for course work.
    • Prefers not to visit the Special Collections Library, or the Special Collections Library website/discovery tool.
    • Wants easy access to digitized versions of materials.
    • Is frustrated by text heavy records that require scrolling to determine if relevant.

  • Malik, graduate student, 32 years old.
    • Works full time, has a family, online student.
    • Wants robust advanced/faceted searching to narrow search results.
    • Wants easy access to digitized versions of material, and want to be able to make digitization requests through the public interface.
    • Wants to be able to save/collate individual records from multiple searches to view together at the end of the search process.
    • Would like to search multiple repositories through one search.

  • Lucy, tenured professor, 39 years old.
    • Wants robust advanced/faceted searching to narrow search results.
    • Would like use the public interface to request materials for use in the reading room prior to their arrival.
    • Would like streamlined access to digitized content for classroom use.

  • D.J., general public, sports enthusiast, 50 years old.
    • Wants to locate specific items he already has in mind.
    • Is frustrated by too much information/too many search results.
    • Would prefer for staff to perform searches/locate materials on his behalf.

  • Gracie, Curator in Special Collections Library, 55 years old.
    • When desired, wants to be able to limit search results to "her" collections.
    • Wants collections data to also be discoverable through the libraries Summon search interface.

  • Anne, Research Services worker in Special Collections Library, 26 years old.
    • Wants a scrolling navigation bar and infinite scrolling for search results pages.
    • Wants to easily sort search results by title, creator, begin date, and end date.
    • Would like to easily be able to toggle search results between just collections and collections plus archival objects and digital objects.
    • When scrolling through inventories would like a horizontal ribbon that carries the relevant hierarchy information (for example series, sub-series).


University Archives/ Special Collections Personas (added by scott)

  • George, professional musician and amateur historian, 56 years old.  Working on an article on Sousa's relationship with the University of Illinois between 1908 and 2008 to be published American School Band Journal.
    • Needs to execute keyword searches simultaneously across multiple repositories' content for all arrangements and recordings of Sousa's "Stars and Stripes March" created and/or performed at the University of Illinois.
    • Needs to have all relevant content from each repository displayed alphabetically under that repository's holdings by the title of the archival collection, and with the specific box and folder locations for that collection's content.
    • Would like to also have access to any relevant digital content (i.e., photographic imagery and sound recordings) as part of his search results, with the descriptive information for each digital object listed first with a link directly to that digital content.
    • Tends to get short when he attempts to setup a research appointment to look at specific archival content that he believes is in that repository, only to discover that it is actually in another repository on the other side of campus.

  • Maynard, professional archivist with over 30 years of experience as University Archivist, 60 years old.
    • Needs to quickly located correspondence of University President George Stoddard regarding 1952 military training guidelines for the university's ROTC program for the current President of the University.
    • Wants to quickly search by the specific record series number for the President George Stoddard Records to locate the correspondence series within that specific record group which he vaguely remembers as being 2/10/1.
    • Knows that a specific box and folder listing of that specific record series content is linked as a PDF file from that series' collection record.
    • Must also have the box location information so he can quickly go to that box and find the correspondence that he knows exists.
    • Becomes grumpy when he is forced to read long lists of unrelated collection content or has to wait more than 15 seconds for the collections management system to pull up the collection record for that record series.

  • Rory, new young professional reference archivist with less than one year's experience, 26 years old.
    • Receives an email reference inquiry from a researcher in Australia who has found digital image of Herbert L. Clarke holding his 1907 C. G. Conn cornet while a member of the Sousa Band. The researcher knows the archives has many of Clarke's cornets, and needs to know what the serial number of that instrument.  The low-resolution image doesn't provide the researcher has found doesn't provide enough visual image to determine which horn is in the picture.
    • Rory needs to know which box and folder of the Clarke collection has the original photograph that was digitized.
    • Once the photograph has been found, he must then locate the two 1907 Conn cornets in the Clarke collection to determine which was being held in the photograph.
    • Rory is a bass guitarist with no experience working with brass instruments, and tends to get grumpy when he cannot quickly locate things for researchers.

  • Nancy, photo journalist with the Washington post looking for a photograph of Duke Ellington to illustrate an article on the Ellington School for next morning's publication, 37 years old with a profound sense of entitlement because she works for the Post
    • Needs to browse all online available images of Ellington sitting at the piano.
    • Has no time to access images through the Ellington collection finding aid because she is under a 6pm deadline from her editors, and it's 4:30pm and the archives closes at 5pm.
    • Has a clear idea of what type of image she needs for the article but has no knowledge of what images are available in the archives.
    • She bristles that the thought that the archives' staff must be able to confirm who owns the IP rights to the selected image, and the Ellington archivist must grant the Post permission to use the image before can be published.

  • Aaron, University Archivist with fifteen years of archives experience working in small and medium size archives as a lone arranger with two archival volunteers, 43 years old.
    • When on the reference desk needs to have the ability to quickly toggle between the staff-side and public user interfaces when viewing full-length online collection finding aids.
    • Must have the ability to dynamically correct typos and other errors found in finding aids created by the archival volunteers.
    • Must have the ability to immediately display the corrected finding aids once the correction has been made in both the staff-side and public views of that finding.
    • He has little patience with technologies that require multiple windows to be open and complicated key sequences to be able to toggle between the staff and public user interfaces of the tool.

 

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