Persona: search engine bot
@Brian Hoffman (Unlicensed) has taken responsibility for refining this persona by Aug 13, 2015.
Wants modernized HTML that it can parse quickly and make sense of.
Thinks sitemaps are user friendly.
Likes embedded metadata that use a standardized vocabulary, like Schema.org (and so, would love to see the Architypes extension, https://www.w3.org/community/architypes/, developed and accepted, so that it could start showing up in delivery systems like ArchivesSpace, AtoM, XTF, etc.).