Persona: search engine bot

Brian Hoffman (Unlicensed) has taken responsibility for refining this persona by 
  • Wants modernized HTML that it can parse quickly and make sense of.
  • Thinks sitemaps are user friendly.
  • Likes embedded metadata that use a standardized vocabulary, like Schema.org (and so, would love to see the Architypes extension, https://www.w3.org/community/architypes/,  developed and accepted, so that it could start showing up in delivery systems like ArchivesSpace, AtoM, XTF, etc.).